Grand prize #1Holme & Hadfield × WESN
The Armada.
Filled with WESN gear.
A Holme & Hadfield Armada, loaded with WESN. One serious home for one serious collection.
Case shown for reference. Giveaway includes WESN gear.
You’re invited to
WESN
FlagshipWeekend
October 24th, 2026 11AM - 7PM · Detroit time
1351 Winder Street Detroit, MI
Join us as we open our first storefront in the city that made us. Gear, giveaways, music and more.
Est. 2017
Opening 10.24.26
Opening 10.24.26
Weekend brand partners
01 / The weekend9 years in the making
One day
to celebrate
the WESN community
Sorry it took so long, Detroit.
On our ninth brand anniversary, we’re finally opening our flagship store in Eastern Market. Join us as we cut the ribbon, open the doors, and bring the celebration onto the street.
Joining us is a slew of local partners and friends of WESN. Come out for gear, giveaways, and a chance to meet the people behind it all.
02 / The early birdsOpening day exclusives
A little something for showing up.
Gift bags for
the first 50
customers
in store.
The first 50 customers to make an in-store purchase will walk out with a gift bag packed with exclusive opening-day WESN gear and goods from our partner brands.
Featuring curated goods from Liquid Death, Nocs Provisions, UAG, Nomad, Buscadero, Way of Knife, and Smith’s Leather Balm.
Free knife sharpeningGiveawaysExclusive gearFood vendorsLive DJFree knife sharpeningGiveawaysExclusive gearFood vendorsLive DJFree knife sharpeningGiveawaysExclusive gearFood vendorsLive DJ
03 / Leave with a little moreGiveaways
Giveaways.
All day long.
Throughout the day, we’ll be giving away an extensive range of gear and prizes with our partner brands. Take a first look here at what’s up for grabs.
The Armada.
More to come02
Still under wraps.
More prizes are in the works. Keep an eye here for the next reveal.
More to come03
Still under wraps.
More prizes are in the works. Keep an eye here for the next reveal.
More giveaway details TBA. Opportunities to enter weekend giveaways online will be announced.
04 / On the day
01 / 04
Meet the team
For the first time, the whole WESN crew will be together under one roof. Come say hello. We’d love to meet you.
Throughout the day, we’ll be connecting with our community and answering your questions. Our founder Billy will share a retrospective on the brand journey of WESN, while Ethan, our Creative Director, will break down the ethos that continues to shape the brand.
02 / 04
Feel the BOK
We’ll be exhibiting WESN’s upcoming knife, the BOK in store all day. Our first button lock knife is coming to Kickstarter this autumn. Here, you’ll be able to get hands on, feel the BOK, and ask any questions before the campaign goes live.
03 / 04
Free knife sharpening
A good knife is meant to be used. Bring your well-worn WESN knives and our team will put a fresh edge on them in the shop.
04 / 04
Local food & drink
We’re bringing together local food and drink from Eastern Market and across Detroit. Come hungry, grab something good, and stay awhile. All you need to do is show up and enjoy the day.
Celebrating the city that made us.Eastern Market /
WESN Flagship Weekend
See you
in Detroit.
Event partners
Brand partners
Local partners
